|
|
ROCK ‘n RETAIL PROGRAM RESULTS
Artist: BROOKE ALLISON
Label: Virgin Records
Services Provided: Phone Solicitations (2 calls, 1 mailing per store)
Calls Completed: 310
Mail Pieces Sent: 155 + re-sends
Markets Serviced: See below
Total Number of Stores: 155 stores
Program Length: 12 weeks
Additional Services: Store Clerk Contest designed and supervised; prizes awarded
Compliance checks for Price and Position Programs in place
NATIONWIDE SOUNDSCAN RESULTS FROM VIRGIN’S IN-HOUSE TEAM
(across all Markets) during the 5 weeks Rock ‘n Retail was in process on Call #1’s, weekly sales were as follows: Week 1: 2,870 units
Week 2: 2,353 units (-18% from previous week)
Week 3: 2,375 units (+7% from previous week)
Week 4: 3,148 units (+33% from previous week)
Week 5: 3,687 units (+17% from previous week)
Week 6: 3,337 units (-10% from previous week)
In Week 6; Call #1’s completed. All mail was sent during this week. Mail sent by RnR began arriving.
Week 7: 2,287 units (-31% from previous week)
In Week 7; no calls were made during this week. All mail has arrived and for the most part is being reviewed/utilized.
7 - WEEK NATIONWIDE SALES (UNIT) AVERAGE: (- .33% WEEKLY)
SOUNDSCAN RESULTS FOR (ONLY) MARKETS SERVICED BY ROCK ‘n RETAIL
In the Markets serviced by Rock ‘n Retail, the following weekly sales numbers reflect what took place in the week directly following completion of Call #1 in each respective Market:
MARKET
|
# Of STORES
|
INCREASE DECREASE |
Philadelphia
|
15 |
|
Atlanta
|
15 |
|
10 |
||
10 |
||
15 |
||
20 |
||
7 |
||
10 |
||
7 |
||
7 |
||
7 |
||
5 |
||
5 |
||
5 |
MARKET # Of STORES INCREASE DECREASE
Philadelphia 15 + 11% (from 119 to 131 units)
Atlanta 15 + 80% (from 29 to 52 units)
Hartford/New Haven 10 +110% (from 21 to 44 units
San Diego 10 + 38% (from 24 to 33 units)
Kansas City 15 + 92% (from 13 to 25 units
Cincinnati 20 + 34% (from 18 to 24 units)
Providence 7 à -3% (from 31 to 30), + 23% (next week at 37)
Harrisburg 10 +22% (from 36 to 44 units)
Albany 7 à -55% (from 38 to 17), +94% (next week at 33)
Wichita 10 +100% (from 11 to 22 units)
Syracuse 7 + 91% (from 11 to 21 units)
Roanoke 7 + 50% (from 8 to 12 units)
Springfield 7 + 50% (from 4 to 6 units)
Jackson 5 +100% (from 7 to 14 units)
Baton Rouge 5 +167% (from 3 to 8 units)
Flint/Saginaw 5 + 19% (from 21 to 25 units) 7-WEEK (ROCK ’n RETAIL MARKETS ONLY) SALES (UNIT) AVERAGE: 57%WEEKLY
SUMMARY 7-Week NATIONWIDE Virgin Markets (Unit) Average: (- . 33% Weekly)
7-week Rock ‘n Retail Markets Only, Sales (Unit) Average: + 57% Weekly